Striking the right balance between entertainment and education in preschool content is everything! As a researcher for hit shows like Daniel Tiger & Sesame Street, Erica designs protocols and interview questions to evaluate content with kids. She translates research data into actionable recommendations to improve comprehension, interactivity, and appeal.

There are a LOT of steps in any production pipeline and app testing is no different! Seeing HOW kids interact with products helps creators know when to pivot or move forward and is a great gut check that can be done early and often. From research recruitment to test flight builds, Erica helps beta test experiences with kids and families.

What’s working well? What’s missing the mark? Using a wide range of research methodologies tailored for each specific project, Erica works with clients to improve workshops, classes, museum exhibits, and more.